Episode Details

In this episode of Global Economic Press, Alex Brady delves into a new report from Columbus Marketing Experts, which highlights the rapid growth of digital search volume in suburban areas, with a particular focus on Hilliard. The report reveals that small businesses in Hilliard are experiencing a 15 percent faster surge in digital search volume compared to the broader Columbus metropolitan area. However, despite this growth, a staggering 88 percent of these businesses remain invisible to artificial intelligence-powered search engines. The episode explores the challenges these businesses face in gaining visibility and what this means for local economies, emphasizing the importance of being recognized as a local authority in the digital age.

Columbus Marketing Experts, a nominee for the 2025 Better Business Bureau Spark Award, has launched the Hilliard Authority Gap Report, which identifies a critical disconnect between local visibility and digital authority. Neil Colvin, Founder and Growth Architect at Columbus Marketing Experts, stresses that visibility alone is insufficient; businesses must be cited as local authorities to exist in the eyes of artificial intelligence. The report's key findings include a 22 percent year-over-year increase in local queries for Hilliard-based services and a significant gap in artificial intelligence citation, with only 12 percent of businesses properly indexed as local authorities. For more information on the Hilliard Growth Report and localized digital benchmarks, visit Columbus Marketing Experts.