Episode Details

Work with us → www.visibilityonpurpose.com 

🧠 Watch the free Get Featured training: https://www.visibilityonpurpose.com/getfeatured

If you've ever sent a pitch to a magazine editor and heard nothing back — this video will show you exactly why, and exactly what to do instead.

In this step-by-step walkthrough, I'm breaking down the full process of pitching your product to media: how to research the right outlet, find the right editor, write the pitch, nail the subject line, and follow up the right way.

Here's what we cover:

• Step 1: How to research an outlet before you pitch (most brands skip this)
• Step 2: Lead time — why timing is the silent killer of PR efforts
• Step 3: How to find the right editor for your product category
• Step 4: The anatomy of a pitch email that actually gets opened
• Step 5: Subject line do's and don'ts (with real examples)
• Step 6: The do's and don'ts every product brand needs to know
• Step 7: How to follow up without being annoying

This is the exact process we use with our clients to land features in publications like Entrepreneur, Business Insider, Forbes, and more.

Want a full PR roadmap built around your specific product and story? Our Personalized PR Plan gives you your pitch angle, your best-fit outlets, and a strategy to start getting featured.

👉 https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured Work with us → www.visibilityonpurpose.com

(We are an affiliate of Qwoted and may make a small commission if you sign up using our link — code VOP for $50 off!) Sign up for Qwoted: https://www.qwoted.com/?via=VOP

👉 Connect with us! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ YouTube: https://www.youtube.com/@visibilityonpurpose

Support the show

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!!  https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose