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Why Great Storytelling Still Wins with Maria McGeoghan
Description
In this episode of PR in the Real World, Maria McGeoghan looks back on a career that started in regional newsrooms and led her right to the centre of the BBC. She talks about learning her trade on local papers, backing yourself when it matters and why good stories still start with real people and real places.
From becoming the first female editor of the Manchester Evening News to helping steer internal comms through Covid, Maria shares what leadership looks like behind the scenes. It’s an honest conversation about trust, pressure and knowing when it’s time to move on.
Links and References
BBC North / Media City UK: https://www.mediacityuk.co.uk/
BBC 5 Live: https://www.bbc.co.uk/sounds/play/live:bbc_radio_five_live
BBC Sounds: https://www.bbc.co.uk/sounds
BBC Bitesize: https://www.bbc.co.uk/bitesize
BBC Local Radio – Make a Difference campaign: https://www.bbc.co.uk/makeadifference
The Scott Partnership: https://www.scottpr.com/
Manchester Evening News: https://www.manchestereveningnews.co.uk/
Lancashire Evening Telegraph: https://www.lancashiretelegraph.co.uk/
Lancashire Evening Post: https://www.lep.co.uk/
BBC Charter Review: https://www.gov.uk/government/news/government-launches-charter-review-to-future-proof-the-bbc
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