Episode Details

The FMCG Marketing Daily — April 28, 2026 Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods. Hosted by Marco and Klara. Today's fun fact: Nestlé's KitKat bar has over 300 unique flavors in Japan alone—including wasabi, sake, and purple sweet potato—because Japanese consumers view the bar as a good luck charm due to its name sounding like 'kitto katsu,' meaning 'you will surely win.' This accidental linguistic connection transformed KitKat into Japan's top-selling confection and a cultural phenomenon around exam season.