Episode Details

Brad Wetherall is a digital marketing strategist and AI search expert with over a decade of experience helping organizations navigate the evolving world of online visibility. A former Director of Operations at Google, he brings deep insider knowledge of search, particularly from his leadership in Google Business Profile operations. Now serving as COO of Esquire Digital and Founder of The GBP Experts, Brad helps businesses—especially law firms—build authority, strengthen their digital presence, and drive growth. His work focuses on how AI is reshaping search through expertise, authority, and trust, a topic he further explores in his book AI and the Future of Search.

Mason Dorner is a seasoned digital marketing leader and entrepreneur with more than 15 years of experience managing over $125 million in ad spend and generating over $1 billion in sales. He has held key leadership roles, including Head of Digital Ads for Disney World and Head of Marketing for Stax Payments, a billion-dollar fintech company. Currently, he serves as Co-Founder and Chief Ads Officer of Ascenditt and co-founded Medly Wine Co., an 8-figure direct-to-consumer brand. Despite overcoming major personal challenges, including cancer and vision loss, Mason has continued to scale successful businesses and drive high-performance marketing strategies.

Maya Bloomberg is a board-certified Family Nurse Practitioner specializing in hematology, with over 15 years of experience focused on sickle cell disease and bleeding disorders. Expanding beyond traditional medicine, she integrates nervous system science, somatics, and frequency-based practices to help individuals optimize health and performance. As the founder of the HEM Foundation, she promotes a more holistic, human-centered approach to healthcare while contributing to emerging research on how sound and frequency may impact blood and healing. Balancing her roles as a practitioner, innovator, and mother of three, Maya is dedicated to bridging science and lived experience to create more accessible and transformative health solutions.