Episode Details

This episode is part nine in an ongoing series about brands and how they influence our identities and drive consumerism. In this episode, we will continue to explore how the price we are willing to pay for an item (aka "perceived value") is directly related to branding:

• We will get to the bottom of those "compare at" prices at off price stores and outlets,
• An introduction to the term "anchor pricing,"
• Why thrift stores are making a major branding mistake by pricing up certain items, 
• Why trends are so emotional (and a key part of planning a product assortment),
• And introducing...THE PYRAMID OF MERCHANDISING!!

"TJ Maxx's and Marshalls' comparison prices aren't always what they seem," Jennifer Ortakales Dawkins, Business Insider.
"TJ Maxx Sued Over 'Compare At' Prices," ABC News.
"Bargains at Winners not always what they appear," Melissa Mancini, CBC.

Thanks for being one of the elite few who read the show notes. Brenda says "hi!" Hutch does not because he is grouchy about a particularly intense brushing he had this morning.

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Deco Denim is a startup based out of San Francisco, selling clothing and accessories that are sustainable, gender fluid, size inclusive and high quality--made to last for years to come. Deco Denim is trying to change the way you think about buying clothes. Founder Sarah Mattes wants to empower people to ask i