Episode Details

Building a cash pay practice while you're still fully dependent on insurance can feel like trying to jump off a moving train. In today's episode, I'm walking you through how to make that jump without blowing up your income in the process.

I break it down into three stages - prep, process, and pipeline - and walk you through a simple framework for modeling exactly how much money you stand to lose before dropping a single insurance panel. The numbers might surprise you!

I also get into why so many therapists take insurance in the first place - and it has far less to do with values than we like to tell ourselves. Plus, I reveal the marketing truth insurance has been quietly covering up and what happens when that safety net disappears.

If you've been waiting for a sign to finally start moving toward a cash pay practice, consider this your no-guilt permission slip to make the move.

Topics covered on this episode:

1. The real reason so many therapists end up on insurance panels has nothing to do with values
2. Before you drop a single insurance panel, there are three financial scenarios every therapist needs to model for their cash pay practice transition
3. The de-paneling process takes longer than most therapists expect and there are rules still binding you to insurance even after you've submitted your notice
4. Insurance has been doing a lot of heavy lifting for you and switching to cash pay practice will expose exactly where your marketing gaps are
5. The three marketing channels that cash pay practices are quietly building right now to stay consistently full

Resources from this episode:

• Get my freebie & join the email list: The Magic Sheets
• Liberated Business: www.thebadtherapist.coach/liberatedbusiness

Connect with Felicia:

• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach

Related episodes:

• 4 Things Every Therapist Website Homepage Needs to Fill Your Private Practice [Ep 159]
• My Secret to Turning 10 Min Intake Calls Into Paying Clients [Ep 7]

Quote:

“The cleanest transition is not to just drop insurance and pray. It's to prepare financially, exit strategically, and build demand intentionally.” - Felicia