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Missing a goal doesn't mean the goal was wrong — it means you need a better framework for what to do next. Dr. Una breaks down exactly what to do when the numbers don't land the way you planned.

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A physician in the EntreMD Business School set a million-dollar revenue goal for the year. After Q1, she hadn't hit her quarterly target — and started wondering if she should shrink the goal altogether.

Dr. Una's answer wasn't what she expected.

In this episode, Dr. Una walks through the five-step framework she uses with clients when a goal gets missed: taking a breath before reacting, reviewing what actually moved (not just what didn't), analyzing the data to find what's working, building an upgraded plan, and — the mindset shift that matters most — choosing to be led by the vision, not the data.

She backs it with her own story: setting a goal of 1,000 book sales in the first week of launching the EntreMD Method, landing at 850, and what happened in the years after that. The goal didn't fail. It just had more runway to run.

If you've been in cruise control, or you've quietly talked yourself into a smaller version of what you originally wanted, this episode is the reset.

Tune in and get inspired!

Timestamps:

00:00 Why physicians stop setting goals 

 01:00 The million-dollar goal that didn't land in Q1 

02:20 Dr. Una's book launch: 1,000 copies, 14 strategies, and 850 results 

04:00 The approach: set the target, go all in, celebrate either way 

05:00 Deep breath. React less. Act more. 

05:45 Review the progress, not just the shortfall 

07:40 Analyze the data to find what's actually working 

10:45 Data-driven decisions aren't just for big companies 

12:20 Devise an upgraded plan 

13:10 Be led by vision, not by data 

15:00 The goal is direction, not a deadline for failure 

16:25 What happened to those 850 book sales years later 

17:10 The tenacity it takes to stay committed to your vision

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• Learn more about my 12-month program. 
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•  The Profitable Private Practice Movement - If you want to build a thriving private practice that serves a lot of patients, while