Episode Details

Property management growth expert and founder/CEO of DoorGrow, Jason Hull explains the cycle of suck in property management. It's incredibly costly, stressful, and competitive.

The "cycle of suck" is a phrase and concept inspired by one of Jason's clients that noticed as he got rid of bad doors and bad properties, he actually became more profitable. The cycle of suck concept is true, powerful, and effective. What are the four steps of the cycle of suck in property management, and how can you avoid, escape, and reverse it?

[02:32] Step 1: You take on any client/owner or you take on a crappy client/owner.

[03:05] Step 2: You take on crappy properties, which means you have difficult tenants.

[03:37] Step 3: You have crappy tenants to manage if you have pushy property owners.

[04:44] Step 4: You have crappy reviews and a bad reputation in the marketplace.

[06:26] Don't get with everybody. Attract people you want because you are the prize.

[07:25] Protect Yourself/Team: Set standards, boundaries, limits when selecting clients.

[08:24] Sense of Scarcity: When competing based on price, it creates artificial industry.

[09:21] Reverse Cycle of Suck: Qualify clients, properties, tenants/owners, and reviews.

"The reality is, you don't want every client or you shouldn't want every client."

"The owner is causing you to have more problems, more drama, more stress, and more challenges that are unnecessary simply because they're making things difficult."

"You're going to have crappy tenants that are difficult, frustrated, and unhappy."

"The best way to ensure that you're going to have really great tenants is to take on really great properties and really great owners."

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All right, we are live. Welcome, DoorGrow hackers, to the DoorGrowShow. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, you are interested in growing your business and life, and you are open to doing things a bit differently, then you are a DoorGrow hacker.

DoorGrow hackers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income.

At DoorGrow, we are on a mission to transform property management businesses and business owners. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I'm your host, property management growth expert, Jason Hull, the founder and CEO of DoorGrow. Now, let's get into the show.

All right. It was tough for me to read that intro this time for some silly reasons. I have a bunch of things going on in the background on my computer and it distracted me. All right, so let's get into this. I was trying to think about what to talk about today. I want to go back to a concept that I've talked about for a long time now. I've mentioned it in several episodes, but I don't have an episode dedicated to it that I can push people towards, and that is the cycle of suck.

This is a phrase and the concept that I put together after talking to some clients. It was i