Episode Details

#350 | Dave was a guest on Slate's Social Social Club webinar for a conversation about everything organic marketing and B2B social media strategy with Jeff Meltz (Head of Social at Atlassian), Brianna Doe (Founder, Verbatim), and Carmen Vicente (Social Strategist at Slate). If you are thinking about things like creating content on LinkedIn, making videos, writing content for your executive team, trying to understand measure the ROI of social media - this is a good session to listen to.

Timestamps

• (00:00) - - Intro: Dave, Brianna Doe, and Jeff Meltz (Head of Social, Atlassian) join Slate's Social Club webinar
• (08:59) - - Personal brand building: how they started and how they justified it before it was a playbook
• (13:24) - - How to handle trolls and critics when you post publicly
• (17:16) - - Do marketers have to build a personal brand? What "building in public" actually means
• (22:24) - - The difference between an audience and a community, and what brands get wrong
• (25:28) - - Personal page vs. company page: where to focus your energy
• (29:47) - - Audience Q&A: how to get reluctant executives to post
• (34:12) - - Ghostwriting for executives: what works and what doesn't
• (36:58) - - Shifting from B2C to B2B social: how to reset your metrics and mindset
• (39:31) - - What's changed on LinkedIn and what you had to let go of
• (41:36) - - What B2B and B2C can learn from each other
• (44:29) - - Rapid fire: favorite LinkedIn follows, creative inspiration, books
• (47:42) - - One tip for people just starting to build a presence online

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.

Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.

Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upl