Episode Details

The FMCG Marketing Daily — April 27, 2026 Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods. Hosted by Marco and Klara. Today's fun fact: Frito-Lay's delivery drivers don't actually work for Frito-Lay. They're independent contractors who buy the inventory upfront, stock the shelves themselves, and only make money on what actually sells—a business model called 'direct store delivery' that shifts nearly all the risk from the $20 billion brand to roughly 15,000 individual route operators.