Episode Details

Emily Pollard is back for her third Monday co-host session, and this one goes deep on something every builder needs to understand — how clients actually choose who they build with.

Emily is the founder of Nesta Builder Brokers, a service that helps clients across South East Queensland find the right builder, assess contracts, and make smarter decisions before they sign anything. She works with a panel of 20 builders and pulls 135 data points on each one. She sees this process up close every single day.

In this episode, Az and Emily break down:

• Why clients still pick builders off the back of a display home and a good feeling
• What Nesta actually looks at when assessing builders — and why most clients have no idea how to read a QBCC licence
• The difference between how everyday clients choose versus how an educated, data-driven process works
• Why customer service and communication still win or lose the job — even when the product is solid
• The widening gap between volume builders and boutique custom builders, and what it means for the average Australian trying to build a home
• Why the mid-tier of the building market is quietly disappearing

This conversation is equal parts practical and honest. If you want to understand what clients are actually thinking — and what Nesta is teaching them to look for — this is worth your time.

Sponsors:

This episode is proudly supported by MyConstruct — construction management software built for Australian builders. Check them out at myconstruct.com.

Also supported by Pay.com.au — use promo code GOOD20 for 20,000 bonus points. Head to https://pay.com.au/tgb to get your points and learn more..

Connect with Emily Pollard: Nesta Builder Brokers | South East Queensland - https://www.nesta.com.au/