Episode Details

Dr. Maryal Concepcion welcomes Dr. Jihan Ansari, founder of Harbor Direct Primary Care in South Orange County, California. Dr. Ansari shares the marketing strategies that grew her DPC practice from patient zero to a thriving two-physician clinic she runs with her husband, Dr. Pedram Ansari. From cold-calling former co-resident Dr. Jose Buenostro to learn about DPC, to filming a TikTok before jury duty that unexpectedly went viral, Dr. Ansari's story is a real-world playbook for direct primary care physicians who want to market authentically without expensive ads or pushy sales tactics.

What You'll Learn

• How a single TikTok with the tagline "I'm the doctor who doesn't take insurance" went viral
• Why the "I'm the doctor that..." hook captures attention on social media
• How she built a virtual waitlist of 10 to 11 patients before opening day using Facebook groups
• Why TikTok rewards organic content and how she uses it to educate patients about DPC
• How to evaluate and hire a marketing team that genuinely understands DPC
• Why she stopped Facebook and Instagram ads and doubled down on Google ads and SEO
• How transparent cash pricing on her website attracts patients seeking alternatives to insurance
• Which community marketing efforts didn't pay off and why she walked away
• How a virtual assistant helped scale onboarding without losing the personal touch
• Working together as a physician couple in one DPC practice
• Serving small employer groups in Orange County
• Boundaries, parenting, and sustainability as a DPC physician

About Dr. Jihan Ansari

Dr. Jihan Ansari is a board-certified family medicine physician and co-founder of Harbor Direct Primary Care in South Orange County, California. She completed her residency at UCSF Fresno alongside Dr. Jose Buenostro. Born in Southern California and educated on the East Coast, she practiced briefly in Canada before returning to launch Harbor DPC with her husband, Dr. Pedram Ansari. She is passionate about lifestyle medicine, root-cause care, and accessible primary care.

Connect with Dr. Jihan Ansari

Visit Harbor Direct Primary Care online and follow Harbor DPC on TikTok, Instagram, and Facebook.

Lean more about Hint Clinical today!

Learn more about VIVID VAULT HEALTH SOLUTIONS TODAY!

The DPC Directory: If you're a DPC doctor, you’ll find resources to grow your practice! If you serve the DPC world, grab a FREE listing today and get discovered by doctors who need your services. 👉 Visit thedpcdirectory.com and become part of the movement shaping the future of healthcare!

Earn money WHILE running your DPC! Join SERMO for FREE today!

Support the show

GET your FREE MONTHLY BUSINESS TOOL DOWNLOAD

Become A My DPC Story PATREON MEMBER!
SPONSOR THE POD
My DPC Story VOICEMAIL! DPC SWAG!
FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK * YouTube