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We talk with authority development consultant Erica Holsen about why writing matters more in an AI-driven world and how a clear point of view turns your ideas into trust. We share practical ways to pitch publications, develop thought leadership, and use bylines to support real business goals.

• how AI is changing publications, traffic, and what editors value
• why uniquely human writing and a distinct POV beat generic AI content
• how to pitch editors with clear hooks, fit, and actionable takeaways
• developing a point of view through writing practice and contrarian nuance
• using published pieces as relationship and sales assets, not one-off wins
• choosing the right outlets including association publications and communities
• building credibility with sources, links, and careful use of client examples
• following up without being pushy and setting boundaries with PR pitches

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Erica Holthausen is the founder of Catchline Communications, where she equips consultants with the tools they need to build their authority and differentiate themselves from their peers by writing articles for their newsletters, blogs, and high-visibility publications. Drawing on her experience as a freelance writer and editor, she guides her clients through the process of writing high-quality, original articles and using those articles as strategic business assets.

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