Episode Details

In this episode, I'm sharing a behind-the-scenes debrief from my time at OFFF Festival in Barcelona; one of the world's most inspiring creative conferences. I chat about the standout talks and industry trends (including honest conversations around AI) and the power of community and creative energy. This episode is a reflection on what really matters as a creative business owner.

Key Takeaways

• Creativity is still deeply human (even in the age of AI)
  Many top creatives aren't rushing to replace their craft with AI; they genuinely love the process, problem-solving, and hands-on work.
• Your struggles are more universal than you think
  From failure to difficult clients to self-doubt; hearing industry leaders share similar challenges is a powerful reminder that you're not alone.
• Community > content
  While the talks are inspiring, the real value often comes from conversations, relationships, and connections built with other creatives.
• Inspiration needs action
  It's easy to feel motivated after events like this, but the real growth comes from actually trying something new (even imperfectly).

Episode Timestamps

• 00:30 – What is OFFF Festival?
• 01:00 – The unique "festival" atmosphere
• 03:00 – Favourite sessions & panel insights
• 04:50 – Creative attitudes towards AI
• 06:40 – Universal struggles in creative work
• 07:50 – Inspiration from animation & design
• 09:50 – Standout creative direction & visuals
• 11:00 – Why relationships matter most
• 13:20 – Final reflections & honest feedback

Mentioned in The Episode

• Katy Cowan Episode https://buildingyourbrand.net/episode/creative-boom-16-years-of-championing-creatives-with-katy-cowan/
• Snask https://snask.com/