Episode Details

As wars continue to rage in different parts of the world, particularly between Israel and Palestine, achieving peace seems to be an impossibility. But despite the chaotic situations across the globe, there is always some way to push for a peaceful agenda – even if the main weapon is only regenerative food. Adam Hiner, co-founder of PACHA, returns to share how their business scaling efforts have transformed into using food as a force to promote peace. He joins Corinna Bellizzi to talk about his Palestinian heritage, particularly how it has influenced PACHA’s mission to continue elevating agriculture practices and forge a partnership with Sindyanna of Galilee. Adam also discusses how they continue to push the boundaries of what clean regenerative food can look like while committing to organic sourcing, compostable packaging, and farmer partnerships.

COMPLETE BLOG & TRANSCRIPT: https://caremorebebetter.com/food-as-a-force-for-peace-regeneration-heritage-the-pacha-story-with-adam-hiner/

About Guest:

Adam Hiner is a food entrepreneur and regenerative food systems advocate with deep roots in values-based business. As the co-founder of PACHA, a company creating sprouted, sourdough buckwheat bread and tortillas, Adam is on a mission to nourish both people and planet. His journey in food began over two decades ago with ventures like Eco-Caters (San Diego’s first organic catering company), Local Habit (an organic farm-to-table restaurant), and Boochcraft (the nation’s first high-alcohol kombucha brand). Today, Adam applies that same passion and innovation to PACHA, a company he co-founded with his wife Maddie to bring clean, organic, allergen-free food to a growing audience. Adam is also proudly Palestinian. His grandparents immigrated from Ramallah, and this heritage has guided PACHA’s recent collaboration with Sindyanna of Galilee, a female-led nonprofit that brings together Arab and Jewish women through sustainable agriculture. Together, they’ve created a limited-edition Fig & Olive “Peace Loaf” using Sindyanna’s organic olive oil, with proceeds from the release supporting Sinndyanna’s “Bees for Peace” initiative. This biodynamic beekeeping program gets Israeli and Palestinian women working side by side to foster cross-cultural connection and ecological healing. Adam brings a rare combination of entrepreneurial savvy, cultural depth, and climate leadership to every conversation—and his story is a powerful one for audiences exploring food as a pathway to peace, justice, and regeneration.

Guest LinkedIn: https://www.linkedin.com/in/adamhiner/

Guest Website: https://livepacha.com

Guest Social: 

https://www.instagram.com/livepacha

https://www.tiktok.com/@livepacha

https://www.pinterest.com/live_pacha/

Show Notes:

03:54 - Looking Back To Adam’s Career Journey

08:58 - Scaling The Business And Expanding Market Avenues

14:25 - Improving Durability While Maintaining A Clean Label Standard

20:08 - Regenerative Agriculture A Business Model

23:01 - Committing To Zero Biofuel-Based Plastic For Food Packaging

25:25 - How Adam’s Palestinian Heritage Shaped His Relationship With Food

30:51 - Adam’s Partnership With Sindyanna And Bees For Peace

38:14 - How To Educate The Public About Regeneration And Sustainability

43:09 - How Soil Health Impacts The Quality Of Our Food

48:45 - PACHA’s Mission To Make Regeneration The Norm

52:27 - Take More Time To Pause And Listen To Your Heart

54: