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From ADBE to GOOGL, AI Is Compressing the Path to Purchase
Description
Loni Stark says Adobe (ADBE) data shows AI‑driven retail traffic surging, with shoppers coming from tools like ChatGPT and Alphabet's (GOOGL) Gemini converting at meaningfully higher rates than traditional channels. She explains why retail leaders that optimize for AI discoverability are pulling ahead, while others risk falling into a visibility gap as the path to purchase rapidly shortens.
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