Episode Details

What if I told you Australia isn't one country… but dozens of tribes?

Some are obvious - like Baby Boomers or Millennials.

But others… like KIPPERS, YUMMYs, or NETTELS… quietly shape our housing markets, our economy, and even your investment returns.

While we often talk about markets, interest rates, and economic cycles…the real drivers of long-term change are people.

And more specifically, how different groups of people behave.

Because Australia isn't just one homogenous population - it's made up of what demographers call "tribes."

And today, Simon Kuestenmacher and I decode the tribes that most investors and business people completely overlook…and why understanding them could give you a serious edge.

Not just the obvious ones like Baby Boomers or Millennials…

But the lesser-known groups that are quietly reshaping our cities.

Join us as we provide insights into understanding generational perspectives for strategic decision-making in property and business.

Takeaways

· Understanding demographic tribes is key to property, business and market success.

· YOLO and Yummies influence housing demand.

· Dinks and Kippers impact household formation.

· Silver Stylers redefine affluent retirement living.

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