Episode Details

Erin Bury, co-founder and CEO of Willful, shares why more Canadians are naming pet guardians and leaving money for their pets’ care. Bruce and Erin cover how pets are treated in Canada, what a cash gift or trust can look like, how to avoid family disputes by writing clear instructions, and practical details to document (vet info, meds, routines) so pets are cared for if something happens.

Find out more about Willful at willful.co and connect on Instagram, Facebook and LinkedIn. Connect with Erin on Instagram and LinkedIn.