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#515 - Amazon Rufus Can Now Do WHAT? + New MCF Discounts | Weekly Buzz 4/22/26
Description
Amazon Rufus has some shiny new updates. There are some actual savings you can have now through a special program with Amazon MCF, and you can see if your variation listings are still in compliance. These stories and more on today's Helium 10 Weekly Buzz.
We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
How to use Rufus to check price history, find deals, auto-buy items at target prices, and more
https://www.aboutamazon.com/news/retail/how-to-use-amazon-shopping-ai-assistant
Walmart reportedly pilots store-based marketplace order fulfillment
https://chainstoreage.com/news-briefs/2026-04-20?article=walmart-reportedly-pilots-store-based-marketplace-order-fulfillment
New ChatGPT App For Amazon Sellers
https://chatgpt.com/apps
Amazon Prime Day 2026 deadlines for deals and shipments
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOVc3NzNaQlZGQjU2QzQ4
Check review sharing eligibility with Seller Assistant
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNzc1VUMyTUE2UU5QQUg1
Multi-Channel Fulfillment 2026 Preferred Pricing
https://sellercentral.amazon.com/help/hub/reference/G53QRBEHXR2G5CCT?ref=Mktg_PT_US_MCF_AQ_Partner_Enablement_PPP_Guide
Upcoming Online and Offline Events
h10.me/amaapril
In episode 515 of the AM/PM Podcast and Weekly Buzz, Bradley covers:
- 00:00 - Introduction
- 00:50 - All Amazon Rufus New Updates
- 09:23 - Walmart Soon to Have 3 Hour Delivery?
- 10:38 - New ChatGPT App For Amazon Sellers
- 12:07 - Prime Day Deadlines Approaching
- 13:07 - Amazon Might Owe You Thousands Of Dollars
- 16:38 - Amazon Review Sharing Eligibility
- 17:48 - Amazon Offers Big MCF Discounts
- 20:11 - Upcoming On and Offline Events