Episode Details

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"An empty restaurant. The product looks good, the menu looks good — but no one else is there. It can almost affect your experience with the product." – Jason Fishman

Join Niiamah (@niiamahashong) and investor marketing expert Jason Fishman as they break down the uncomfortable truth most founders never want to hear: having the best product is not enough. Jason, who has helped over 900 deals collectively raise hundreds of millions in capital, reveals why the crowd effect, social proof, and third-party validation will out-perform a great idea every single time. They unpack the empty restaurant phenomenon, the test-optimize-scale framework, and what it actually takes to lean into growth when the data says go. If you've ever asked yourself "is this working enough to go all in?" this conversation was made for you.

Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

--Check out the video episode on YouTube!--

Timestamps:

0:00 Jason introduces his work

1:48 Why capital raises fail

3:26 From Fortune 500 to startups

6:42 The uncomfortable product truth

10:07 Hype vs quality breakdown

12:06 Empty restaurant phenomenon

17:05 RadIntel $50M case study

21:21 When to hit the gas

28:39 What "aggressive" really means

33:55 Calculated risk framework

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