Episode Details

AI Overviews are stealing paid clicks. Not on every query, but on the research-heavy ones advertisers spend the most on.

In this episode of Measured, we break down how AI Overviews are changing paid search performance, why informational keywords are taking the biggest hit, and what advertisers can actually control. We talk through why a blended CTR number hides what is really happening in your account, which keyword types still hold up, and how to segment your paid search so the right campaigns stay protected.

Customer question: Is it worth bidding on our own brand name?

Featured project: Fillenwarth Beach (https://www.fillenwarthbeach.com/)