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The Koerner Office — How Farmers Markets Became a $60k Summer Side Hustle
Published 1 month, 3 weeks ago
Description
Start small, sell smart: farmers markets can turn a simple product into real revenue fast. This condensed version (original ~42-minute episode condensed to a 12-minute summary) with host Chris Koerner and guest Mike McCoy (Prep a Pizza) breaks down how low overhead, the right product, and live testing created $60,000 in seasonal sales and funded a scalable online business. Learn practical tactics for choosing high-margin products, using samples to convert customers, setting up lean market operations, navigating basic food rules, and leveraging events and Facebook ads to scale. Expect actionable tips on pricing ($20–$50 sweet spot), vendor margins, market organization economics, and using live feedback to iterate packaging and messaging. Ideal for aspiring entrepreneurs, side hustlers, and makers looking for a low-cost way to validate ideas, build brand momentum, and grow into online sales. Listen now to get the key ideas in minutes.