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How Gruns Went From Kitchen Powder to $1B in 32 Months — My First Million
Published 1 month, 3 weeks ago
Description
Hook: A simple change in format—turning greens powder into gummies—helped a founder scale Gruns to a billion-dollar outcome in just 32 months. Original episode ~75 minutes, condensed to 15 minutes for quick listening. Hosts Saam Paar and Shaan Puri sit down with the founder of Gruns to unpack the product, growth, and metrics that powered meteoric scale. Learn why new formats win, how to measure LTV as fully burdened gross profit over 36 months, and why an LTV:CAC of 3x guided every decision. Hear practical tactics on high-velocity creative testing, tailored funnels, retention playbooks, and building a team that thinks like CEOs. Perfect for founders and operators in startups, ecommerce, and venture capital. Listen now to get the key ideas in minutes.