Episode Details

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Are you struggling to scale your agency or are you unknowingly the thing holding it back?

At what point does your growth stop being a systems problem and start becoming a leadership one?

Today's guest shares what it to break through those ceilings.

After scaling quickly off the back of a strong network, he made the critical decision to systemize everything before growth turned him into the bottleneck. By leveraging documentation in a smart, intentional way, he built a foundation that allowed the agency to grow without everything running through him.

In this conversation, he unpacks the realities of working with enterprise clients, the often uncomfortable shift from operator to CEO, and why—despite all the noise, AI is actually increasing the need for human judgment, taste, and leadership, not replacing it.

Ted Harrison is the CEO and founder of Neuemotion, a fast-growing B2B creative agency working with enterprise brands. Before launching his agency, he spent seven years at Twitter (later X), where he led advertiser production, helping global brands create better-performing content at scale. After navigating the chaos of a major corporate transition, Ted left to build an agency where he could control decisions, scale creative impact, and architect a business on his own terms.

In this episode, we'll discuss:

• Avoiding the trap of confusing early traction with a scalable model

• Leveraging documentation early

• Enterprise clients as a double-edged sword

Apple | Spotify | iHeart Radio

E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service.

Toggl: Most agencies are losing 15–30% of their profit every year: lack of time tracking, messy manual timesheets, scope creep, untracked revisions, and all those "quick" client requests that never get billed. T