Episode Details
Back to Episodes
Q1 2026 vs 2025: What Changed in Ecommerce (The Data)
Description
Steve Rekuc, Director of Data at Common Thread Collective, joins Richard to break down the Q1 2026 vs Q1 2025 year-over-year data from the DTC Index.
The headline: Meta spend is up 25% year over year while ROAS only degraded 3%. Google ROAS actually increased 12% despite higher spend. The platforms are getting more elastic.
In this episode:
Total revenue up 13.6% YoY with more coming from returning customers
Meta spend up 25.28% with only 3% ROAS degradation
Google ROAS up 12% with 3.65% more spend
Why AI-driven ad delivery is making both platforms better
CPMs are up but click-through rates are improving
The DTC Index data set: 200-300 stores, proprietary consumer confidence metrics
Consumer confidence: future purchase sentiment and hope for the economy
How the DTCCI (DTC Consumer Confidence Index) predicts spending elasticity
Show Notes:
Go to https://www.chargeflow.io/ and use CF30 to recover chargebacks free for 30 days.
Explore the Prophit Engine: https://commonthreadco.com/pages/prophit-engine
- The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have