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Next Saves Russell & Bromley: Royal Shoe Brand Goes Digital
Description
Next Acquires Russell and Bromley: A Lifeline for the Iconic British Shoe Brand
In a significant turn of events, Next, the family-owned retailer, has purchased the iconic British shoe brand, Russell and Bromley, for £2.5 million. This deal includes the brand name, website, and intellectual property, while Next retains just three stores in prime locations. The acquisition comes as a lifeline for Russell and Bromley, which filed for administration in January 2026 due to the impact of the pandemic on high street retail. The brand, favored by royals like Kate Middleton and Queen Camilla, will now focus on a digital store, leveraging its luxury image without the burden of physical stores. This move is part of a Company Voluntary Arrangement, allowing the company to pay creditors over time instead of liquidating assets.
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