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How to Build a Brand People Actually Want to Be Part Of with Carmel Zein
Published 5 months, 3 weeks ago
Description
In this episode of If You Know You Grow, Chantel sits down with community builder, founder, and powerhouse operator Carmel Zein — co-founder of Staje and the force behind Humble Brags.
From producing conferences straight out of uni to building one of the most sought-after communities in the eCommerce space, Carmel shares how she turned connection into a career — and why authenticity is her biggest competitive advantage.
This conversation dives deep into:
- The reality of building a business (beyond the highlight reel)
- Why community is more powerful than marketing
- The transition from employee to founder
- Creating meaningful connections (not just networking)
- Balancing wellness, motherhood, and ambition
- The behind-the-scenes of launching a supplement brand in one of the hardest industries
If you’ve ever felt overwhelmed, out of place, or unsure of your path — this episode is your reminder that everything is unfolding exactly as it should.