Episode Details

This video explains which digital marketing strategies mortgage brokers should focus on in 2026 to improve lead quality, profitability and long term growth. James Dooley and Kasra Dash begin with KPI tracking because clear figures on spend, lead volume, lead quality and contact rates help brokers scale the right channels and stop weak campaigns. They cover brand SEO, AI visibility and Google Business Profiles because trust and search visibility directly affect enquiry conversion. The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports stronger lead generation over time. PPC is analysed in detail because setup, landing pages and lead handling directly influence return on investment. They also discuss Reddit, Quora and third-party lead generation because diversified enquiry sources reduce risk and create a more reliable marketing strategy for mortgage brokers.