Episode Details

This is part 4 of our TBT series on "The 5 Biggest Marketing Mistakes." Over the last 3 weeks, we covered the first three mistakes. The FOURTH marketing mistake everyone makes is called "Ignoring future buyers." The fact is, most marketing only focuses on NOW buyers, and completely ignores those who are just considering their options.  Today Rich will show you the glorious world of "information offers" and how to capture those future buyers… and nurture them along until they're ready to buy.