Episode Details

#349 | Megan Lueders (CMO, Sonatype), Ido Mart (CMO, ManyChat), and Kim Storin (CMO, Zayo) join Dave for a live CMO panel from an Exit Five meetup in Austin. Megan breaks down how the pace of change in marketing has outrun every other function in the business. Ido talks about why your strengths as a CMO only matter if you choose the right environment for them. And Kim shares how she measures marketing impact in a company with long, complex sales cycles and drops a line worth writing down: marketing is never green when the business is red. They also get into pipeline attribution, founder-led content, LinkedIn influencers, and what most CMOs get wrong about aligning with their CEO on what marketing actually is.

Timestamps

• (00:00) - - Intros: Megan Lueders (Sonatype), Ido Mart (ManyChat), Kim Storin (Zayo)
• (05:33) - - What they wish they'd known when they became CMO
• (10:32) - - How marketing has changed more than any other function
• (13:07) - - How to measure marketing impact in long, complex sales cycles
• (14:37) - - Growth at all costs vs. efficiency: how they're navigating it
• (21:55) - - How to talk to your CFO about marketing spend
• (25:28) - - What's not working anymore: email, granular data, paid media
• (33:08) - - What is working: sales enablement, influencers, product marketing
• (37:06) - - Why B2B is actually more emotional than consumer buying
• (40:55) - - Audience Q&A: defending channels that work but don't have clean attribution
• (42:46) - - Acquisition vs. retention: where are you actually spending time
• (46:45) - - Founder-led content and executive presence on social
• (50:14) - - LinkedIn influencers: is the spend worth it
• (53:05) - - Sales enablement and how to make messaging stick internally

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.

Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.

Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.