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A DIS-LOYALTY Program?? 🟡GUEST: Amanda Cole, CMO at BLOOMREACH!🟡 | Ep. 496
Description
Follow Amanda Cole on LinkedIn for the sharpest AI and marketing takes you haven't heard yet, and head to bloomreach.com/cloudy for a free two-minute personalized forecast on upgrading from a legacy ESP to a modern sending platform.
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Few people speak plainer about where MarTech is actually headed than Amanda Cole, the CMO at Bloomreach, so it tracks that her return visit with Jay Schwedelson turned into a string of hot takes that cut against almost everything the industry keeps repeating.
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She makes the case for ditching tools you're already paying for, designing a loyalty program that actually rewards the right people, and rethinking what it even means to hire a marketer right now. Worth a listen if you've ever stared at your tech stack and wondered how much of it you could rip out tomorrow.
FREE Registration for Innovation Fest 2026! Click here
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Best Moments:
(02:08) The case for divesting from MarTech instead of piling on more of it
(03:48) Why most lightweight tools are just UI wrappers you can now talk to AI to replace
(05:30) Loyalty programs are broken when all they attract are discount hunters
(06:15) Excluding one-hit-wonder buyers from ad spend is saving brands millions a month
(07:36) Why Fred Reichheld walked away from NPS and started preaching earned growth
(08:30) Don't hire more marketers, train your AI agents and then hire weirder people
(11:55) Who Amanda actually reads and watches to stay ahead of every AI shift
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Partner with Jay: https://www.jayschwedelson.com/contact
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Check out Jay Schwedelson's new book: Stupider People Have Done It
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
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