Episode Details

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Maryam Saheb-Al-Zamani, MD, shares her journey into private practice in Beverly Hills, California, and explains what it really takes to start over.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

What it Really Takes to Start Over

Currently, the fastest-growing practices do not work harder because they reposition smarter.

Consequently, you might wonder what you would do if you had to start over in a new market without a built-in patient base. Actually, that is exactly what Dr. Maryam Zamani has done more than once. First, she began her career in Toronto by joining an established practice. Subsequently, she moved to Southern California to join a different practice. Today, she has built a "practice within a practice" in Beverly Hills. Undoubtedly, this is one of the most competitive markets in the world.

Interestingly, several factors make her journey fascinating.

• Initially, she did not rely on her history.

• Instead, she rebuilt her reputation each time.

• Furthermore, Zamani leveraged associations with strong practices to gain traction faster.

• Moreover, she used the geography of Beverly Hills to elevate her perceived value and credibility.

• Ultimately, she understood that growth is not just clinical.

• Rather, growth is highly strategic.

Typically, most surgeons think growth means acquiring more leads and doing more procedures. Consequently, they believe it requires more hustle. However, sometimes the real move involves repositioning yourself in the right environment. Additionally, it means rebuilding smarter. Therefore, if you have ever thought about expanding or relocating your practice model, you should listen. Specifically, tuning into "What it really takes to start over" is well worth your time.

P.S. Admittedly, the surgeons who grow the fastest are not always the most experienced. Instead, they are the most strategic. Finally, if that describes you, let us schedule a Practice Growth Review.

Enjoy!

Catherine Maley, MBA

Practice Growth Resources:

• Convert Consults with The Converting Academy
• Retain Patients with KiSS Loyalty Club
• Cosmetic Practice Vault Library
• Schedule Your Practice Growth Strategy Review

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