Episode Details

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Lindsey Pennington, MD, shares on how she started in solo practice, pregnant, and built this successful practice in Shreveport, LA.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

She Started SOLO… Pregnant… and Built THIS

Initially, Dr. Lindsey Pennington did not ease into private practice. Instead, she jumped in five months pregnant straight out of her fellowship. Furthermore, she built a solo facial plastic surgery practice from scratch in Shreveport, Louisiana. Thus, her journey perfectly embodies the podcast episode, "She started SOLO… pregnant… and built THIS."

Breaking the Mold

Truly, here is what makes her story worth your attention.

• First, she became the very first female in Louisiana to accomplish this feat.

• Additionally, she built a high-touch, concierge-level experience that patients consistently rave about.

• Moreover, she currently operates without an office manager.

• Consequently, she leads everything herself alongside a 14-person team.

However, here is the real kicker. Surprisingly, she admits her fellowship taught her absolutely nothing about business. Therefore, she simply figured it out herself.

Doing It Right

Now, let us examine what she did right.

• Firstly, she chose a nonmedical retail location to create a consumer-friendly feel.

• Secondly, she obsessed over every single patient touchpoint, including the phones and the lobby.

• Thirdly, she traveled across the country learning directly from top surgeons.

• Finally, she built up her social media presence and created a huge demand for her services.

The Takeaway

Ultimately, here is what this means for you. Clearly, if you are waiting to feel ready before building your dream practice, you will wait forever. Indeed, Dr. Pennington proves you must build it by doing and refining as you go. Currently, the fastest-growing surgeons are not the most experienced. Rather, they are the ones learning from others and implementing quickly.

P.S. Lastly, if you want help applying these lessons to your own practice, book a quick Practice Growth Review Call here. Undoubtedly, this will help you secure more converting consults, higher patient value and smoother systems.

Enjoy!

Catherine Maley, MBA

Practice Growth Resources:

• Convert Consults with The Converting Academy
• Retain Patients with KiSS Loyalty Club
• Cosmetic Practice Vault Library
• Schedule Your Practice Growth Strategy Review

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