Episode Details

Do you have a revenue engine sitting in the form of an email marketing list? Many do and they are scared to turn it up and email en masse. Liss Graham Ellis has been managing and monetizing email lists for over a decade. Her verdict is blunt: if you have buyers on your list, you should be selling to them. A lot. One of the first things she does when she takes over a new list is simply start offering buyers more opportunities to buy. Because whoever ran it before her was afraid to ask.

What you'll learn:

• What each subscriber is actually worth per month (buyers vs. leads, and why the gap is much bigger than you think)
• Why a 100-word email outperforms a long-form essay and what your real job as an email sender actually is
• The silent mistake bleeding subscriber volume (hint: not all your acquisition streams are connected to your ESP)
• Why most brands are over-jabbing and under-punching, and how to fix the balance immediately
• How email, SMS, TikTok, direct response, and direct mail work together to build a full brand universe
• Why your email list and social channels are business assets with real valuation value, not just marketing tools

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About Liss Graham Ellis:

Liss Graham Ellis is the founder and president of List Management, where she manages and monetizes email lists for clients across health, e-commerce, and direct response. She is also the co-founder of a TikTok Shop management company helping brands connect with influencers to scale on the platform. Her path into marketing was accidental: she entered a fitness transformation contest, won, landed on a podcast, and built a full business from there without a single day of formal marketing training.

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Connect with her at:

Facebook: https://www.facebook.com/profile.php?id=61557548173916

Instagram: https://www.instagram.com/lisst_management/

TikTok: https://www.tiktok.com/@mlgraham9 

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Key moments:

3:46 - What a buyer vs. lead is actually worth per month on your list

8:26 - The 100-word email argument (she got challenged on this publicly and she is right)

11:00 - The jab/punch imbalance and why you are leaving clean money on the table

14:46 - How TikTok Shop works and why most direct response brands are missing it

28:51 - Why direct mail is making a serious comeback in 2026

36:53 - The SMS trick that comes directly from your email performance data

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About The Built To Scale Podcast:

Follow us on LinkedIn at: https://www.linkedin.com/company/built-to-scale-agency/ 

For more information about Built To Scale visit: https://www.builttoscale.co/  

If you have any questions, suggestions, or ideas for a future episode, please email podcast@builttoscale.co.