Episode Details

How do you run a global fashion marketplace serving 18 million active customers across 200 markets while keeping assortment fresh, fulfillment fast, and brand partnerships strong?

Live from Retail Technology Show 2026 in London, Chris Walton sits down with Shazmeen Malik, Partner Brands and Flexible Fulfillment Director at ASOS, to discuss how ASOS is evolving its marketplace model through smarter fulfillment, curated brand growth, and AI-powered merchandising.

Shazmeen explains how ASOS balances wholesale, partner-fulfilled, and ASOS Fulfillment Services models to better serve customers and brand partners around the world.

Key Topics Covered:

• How ASOS manages a global marketplace across 200 markets

• The three fulfillment models powering partner brand growth

• Why flexible fulfillment improves speed, localization, and choice

• How ASOS decides the right model for each brand partner

• Using fulfillment to localize assortments by market and region

• Why multi-brand retail is different from single-brand retail

• How AI will reshape buying and merchandising teams

• Why AI gives merchants more time for creativity and strategy

• How AI can improve product discovery and outfit building

Thank you to VusionGroup for supporting our coverage from Retail Technology Show 2026.

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