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This Week In Fitness: Europe Hits 75M Members, Xponential’s Biggest Deal, HYROX x Les Mills

Published 5 months ago
Description

This Week In Fitness is your weekly breakdown of the biggest fitness business stories, covering the trends, data, and decisions shaping the global fitness industry, all in under 5 minutes.

This week’s episode tracks where the industry is scaling, where capital is flowing, and how programming is evolving across operators, brands, and global markets.

This week:

  • Europe’s fitness market surpasses 75.5 million members and reaches €39.1 billion in revenue, signaling continued growth and consolidation
  • Xponential Fitness signs its largest multi-unit deal ever, expanding Club Pilates with Riser Fitness across 127 new locations
  • JETSET Pilates accelerates franchise growth, surpassing 350 territories with strong early unit economics
  • Les Mills partners with HYROX to bring performance-based training into group fitness at global scale
  • Life Time launches HYBRID XT, connecting in-club programming to competition through its LT Games ecosystem
  • Wellhub and Urban Sports Club expand across Europe, scaling corporate wellness and driving new member acquisition for operators

This week also highlights a broader shift toward hybrid training, multi-unit franchise scaling, and new demand channels through corporate wellness platforms.

Plus, stay tuned for a special edition of All Things Fitness and Wellness featuring updates from the European Health and Fitness Forum.

Stay fit, stay informed, and keep your fitness business in shape.

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