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When the CEO Becomes the Brand

Published 4 weeks, 1 day ago
Description

In today's episode:

  • What happens to a company when the CEO becomes a story? That's the topic of a recent story in the Harvard Business Review
  • When Elon Musk became the polarizing face of the Tesla brand, demand bifurcated; left-leaning consumers bough less, right-leaning consumers bought more. When Tesla started making improvements to the cars, demand overall increased.
  • Even when people don't love what you say, they'll come back if you deliver a strong enough product.
  • Brand authenticity matters; you can't control whether people agree with you, but you can control the quality of the product you offer.

CEO Daily Brief with Dr. Jessica Kriegel is a 5-minute daily podcast where business pragmatism meets inner wisdom,

⁠⁠⁠⁠⁠Connect with Dr. Jessica Kriegel on LinkedIn⁠⁠⁠⁠⁠.  


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