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The restaurant marketing flywheel | Chip Klose, Founder of Restaurant Strategy | 011
Description
This episode was originally published as part of the Restaurant Growth Podcast. It has been rebranded as part of The Pre-Shift Podcast as of January 2023. The information presented may no longer be up-to-date and may differ from the viewpoints and insights currently shared on The Pre-Shift Podcast.
Restaurant Marketing doesn’t begin and end—it’s ever moving. We sit down with Chip Klose, founder of Restaurant Strategy to chat though the restaurant marketing flywheel of attract, retain, evangelize, with strategies for how to win at each. The best part? The marketing flywheel applies both to customers and your own team.
00:00 Introduction and Early Challenges
00:56 Strategic vs Tactical Approaches
03:00 Preparing for the Interview
03:48 Marketing Strategies for Restaurants
13:19 The Triangle Principle
16:07 Evangelism in Marketing
23:23 Building Relationships with Customers
23:50 Identifying and Engaging Evangelists
25:45 Retention Strategies: Email Marketing
27:27 Retention Strategies: Automation and Analog Methods
29:56 Mindset Shift: Inviting Customers Back
33:35 Attracting New Customers
37:36 Leveraging Social Media for Awareness
40:52 Applying Marketing Strategies to Hiring
46:48 Conclusion and Contact Information
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7shifts is the restaurant HR platform helping operators hire, train, schedule, pay, and retain their team in one place. With an easy-to-use platform and built-for-restaurant workflows, 7shifts replaces disconnected systems for 55,000 restaurants.