Episode Details

In this episode of Global Economic Press, Alex Brady discusses a significant development in the business-to-business marketing sector. Market Better, a prominent name in the industry, has announced the acquisition of Legacy Media and the launch of Market Better Studio, a full-service growth marketing agency. This strategic move is poised to revolutionize growth marketing for small and mid-sized business-to-business service companies. By integrating Legacy Media's video-first production expertise, Market Better aims to provide a comprehensive growth marketing system that connects organic content directly to revenue through their proprietary Content Funnel system.

The Market Better Studio Content Funnel system bridges the gap between content creation and revenue generation, transforming organic content into a lead-generation engine. This innovative approach identifies engaged audiences, incorporates intent data, and converts them into sales-ready opportunities. Mike McGrath, Chief Executive Officer of Market Better, emphasizes that the new venture is about building an engaged audience and leveraging technology to help business-to-business service companies grow. America Turner, Managing Director of Market Better Studio, highlights the importance of aligning content creation with business growth objectives. For more information, visit Market Better's website.