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Jonathan Waecker: Michael Hill CEO on the company's bid to launch customisable jewellery

Jonathan Waecker: Michael Hill CEO on the company's bid to launch customisable jewellery

Published 1 month, 3 weeks ago
Description

Michael Hill International is set to trial customisable engagement rings across some of its stores.

The popularity of its TenSevenSeven brand has highlighted the increasing popularity of custom-made jewellery - and the company's looking to utilise that as part of a restructure.

Michael Hill CEO Jonathan Waecker says more people want to build something special and unique - and they want to create that experience.

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