Episode Details

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"You have to let customers discover the value themselves. You can lead them there, but don't show up explaining everything in minute one." — Owen Barrett

Join Niiamah (@niiamahashong) and Owen Barrett, founder of Shine, as they dig into what it really means to play in a space with zero competition and why that's the hardest and most rewarding bet you can make. Owen shares why he left a cushy corporate finance career after a $25 Starbucks gift card (yes, really), how stubbornness and data kept him going through 2 brutal years of learning to sell, and the big vision he's chasing now: connecting tech companies to affordable housing through solar energy. This one's for the outlier who's spotted the opportunity nobody else sees yet.

Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

--Check out the video episode on YouTube!--

Timestamps:

00:00 Owen introduces Shine

01:32 Why he chose zero competition

02:51 Constant creation is the fun

04:26 Word spreads fast here

06:01 The problem that won't let go

06:58 The $25 Starbucks breaking point

11:23 Finance plus project management combo

13:01 Stubbornness plus numbers equals fuel

17:53 Enroll don't pitch your customers

22:41 Connecting tech to affordable housing

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