Episode Details

In this episode of Agave Social Club, we sit down with JuanMa Trujillo, founder of Tequila Trujillo, to explore a story that starts long before tequila ever entered the picture.

Coming from a family deeply rooted in the agave industry through agave nectar production, JuanMa brings a unique perspective to tequila—one that’s grounded in raw material, farming relationships, and a deep respect for the plant itself.

We dive into how that background shaped his approach to building Tequila Trujillo, his partnership with master distiller Victor, and the decisions that define the profile in the bottle. From production philosophy to flavor, this is a conversation about intention, legacy, and what it really takes to stand out in today’s tequila landscape. To learn more you can check out https://tequilatrujillo.com/