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Gatorade's New Hydration Game Plan
Published 1 week, 3 days ago
Description
Gatorade, a sports drink powerhouse under PepsiCo, is embarking on a new era to address Americas hydration gap. With over 65% of the sports drink market and $7.5 billion in sales, Gatorade is introducing clearer labels and new products like Gatorlyte and lower-sugar options. The revamp aims to attract health-conscious consumers and capitalize on the wellness boom, potentially boosting PepsiCos sales.
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