Episode Details

In this episode of Global Economic Press, Alex Brady delves into the latest release from Brevo, a company known for its cutting-edge customer engagement solutions. Brevo has just launched its 2026 Marketing Engagement Benchmark Report, which provides an in-depth analysis of customer engagement trends across various industries and communication channels. The report is based on Brevo's extensive dataset, which includes billions of messages sent by 175,000 businesses worldwide. It examines the performance of email, Short Message Service, WhatsApp, push notifications, and mobile wallet across different sectors and regions. The findings reveal a significant shift among top-performing brands from volume-based strategies to orchestrated, lifecycle-driven engagement across multiple channels.

Brevo is recognized for offering an intuitive Customer Platform that supports the sustainable growth of businesses and organizations, including nonprofits. Their all-in-one marketing and sales platform provides a unified view of the customer journey, featuring tools such as email, Short Message Service, WhatsApp, and chat campaigns. Trusted by over 600,000 companies, including eBay, Hennes and Mauritz, Louis Vuitton, Carrefour, and Michelin, Brevo is a B Corporation-certified and Next40 company with a global workforce of over 1,000 employees. For more information about Brevo and their innovative solutions, visit their website at www.brevo.com.