Argentina has just issued its first grazing-based carbon credits  and the story behind them is forty years in the making. Pablo Francisco Borrelli, co-founder of Ruuts, has spent the last decade building the infrastructure to get farmers in Patagonia and beyond paid for what their land is actually doing: sequestering carbon, retaining water, and growing more grass than anyone thought possible.

The carbon credit is not the point. It is the door. Once a farmer steps through it and experiences what holistic management does for their land and their bottom line, the market can disappear and they won't go back. This is a grounded account of what it takes to turn forty years of agronomic pioneering into a verified, sellable outcome and why the hardest part was never the science.

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LARIS 2026

Latin American Regenerative Investment Summit (Cumbre de Inversiones Regenerativas de América Latina). Be part of the movement that is regenerating the way we learn, invest, and live.

Bogotá, Colombia

May 12 - 14

https://regenerativo.org/en/laris/

Find out more about our Generation-Re investment syndicate:
https://gen-re.land/

Thank you to our Field Builders Circle for supporting us. Learn more here

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In Investing in Regenerative Agriculture and Food podcast show we talk to the pioneers in the regenerative food and agriculture space to learn more on how to put our money to work to regenerate soil, people, local communities and ecosystems while making an appropriate and fair return. Hosted by Koen van Seijen.

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The above references an opinion and is for information and educational purposes only. It is not intended to be investment advice. Seek a duly licensed financial advisor or investment professional before making any financial decisions.

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