Episode Details

Perry Marshall is one of the world’s most sought-after business strategists and the author of ten books. He helped lay the foundations for modern digital advertising through his early Google advertising work, and his reinvention of the Pareto Principle has been published in Harvard Business Review. He also founded the $10 million Evolution 2.0 Prize, announced at London’s Royal Society, and his 80/20 Curve is used by NASA’s Jet Propulsion Lab as a productivity tool. Perry has advised companies across hundreds of industries and brings an engineer’s rigor to marketing, strategy, and the science of what truly drives results.

Perry joined host Robert Glazer on the Elevate Podcast to discuss why the 80/20 Rule is so valuable and how leadership can leverage it.

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