Episode Details
Back to EpisodesGifting Products to Creators, Influencer Marketing? Here's What's Worth It from a Publicist | Ep 148
Description
If you’re a startup or CPG brand, you’ve probably felt the pressure to start gifting to influencers and paying for content the second you launch. In this episode, Lydia, co-founder of Visibility on Purpose, shares her honest take after 10+ years in PR—why influencer seeding can quickly become a money drain for early-stage brands, and what actually drives long-term visibility. She breaks down the short shelf life of social content, why it doesn’t support SEO or AI discovery, and how press features can build credibility, show up in search, and compound over time.
If you’re deciding where to invest your budget, this is a must-listen before you spend another dollar on influencers.
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