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Brandon Jacoby - Seeing Taste vs. Creating Taste as a designer
Description
Capital, early Cash App, and most recently, X, all have one designer in common — [Brandon Jacoby](https://x.com/JacobyBrandon).
In this episode Brandon is talking about how he’s combining his years of experience designing with fresh, high-functioning teams and is now launching an all-new independent practice to help founders push past good enough.
He shares some really interesting thoughts on taste, being creative with AI, and how to thrive in a 0->1 environment.
Some highlights:
- The types of designer who get most amplified by AI
- What it takes to thrive while designing a 0→1 experience
- How Brandon is positioning himself as a new independent
- The difference between "seeing taste" and "creating taste"
- What Nikita (X Head of Product) taught Brandon about onboarding
- + a lot more
- John Lasseter (Pixar director) quote - https://www.youtube.com/watch?v=uFbOOjAC_Fg
- Tolan app (mentioned as example of creative onboarding) - https://www.tolans.com/
- Owen Jennings at Block (Brandon’s mentor for 4 years) - https://www.linkedin.com/in/owenbrittonjennings/
- Nikita (former Head of Product at X) - https://x.com/nikitabier