Episode Details

In this Retail Technology Spotlight episode, Armen Mkrtchyan, CEO and co-founder of Extuitive, joins Omni Talk to tackle one of the oldest problems in advertising and to show how AI is finally cracking it.

John Wanamaker famously said, "Half of my ads don't work. I just don't know which half." Nearly 200 years later, that problem hasn't gone away. It's actually gotten worse. Armen breaks down how Extuitive's AD Intelligence Engine uses a fusion of real consumer panel data (150,000 people, complete with purchase receipts) and brand-specific platform history to predict which ads will perform before you spend a single dollar launching them.

If you're a retailer or brand marketer trying to make your ad spend work harder in a world drowning in AI-generated content, this episode is for you.

🔑 Topics covered:

Why AI-generated personas push everyone toward the mean, and why that's a problem

How Extuitive's fusion model combines real consumer data with brand-specific ad history

The pre-validation approach: submit 200 ads, launch only the 65 that will actually work

How to optimize for awareness vs. conversion depending on your campaign goals

What you need (6 months of ad history, ~250 ads) to get started

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